Yell

Yellow Pages for the United Kingdom.
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Tour

01_www
The homepage is promoting and linking own services and shows most popular searches in tag cloud. Ads: Links that invite people to get quotes for different kinds of insurances.
02_www
10 (default number) YP results with showing telephone numbers, business details and different toolbox links. Sponsored link on top of other results. Different filters. Promoting business "serving this area" on right side. Complicated URL.
03_www
Business information from result list (Address, telephone number, opening hours, product and service description, toolbox links on top of big interactive map where additional POIs can be shown. No other ads, no banners.