The homepage is promoting and linking services of the DasTelefonbuch itself (International DA, Emergency Pharmacies, Emergency Numbers, Other language versions, etc.). Banners on top and on right side. Sponsored Links on right side powered by http://www.isense.net/ (an AdPepper company, partly owned by German YP publisher).
Long list with 20 (default number) WP results directly showing telephone number and free call button. Two premium listings (ads) on top of list. Banner ads only on top and on right side. Long URL, but without session ID.
No other ads, no banners. Usual elements: address, telephone number, free call button, email, www link, opening hours, and toolbox including links to map, routing, public transport, contact, download entry, send entry, integrate in address book, save on list, print.