SuperPages
Superpages has re-done their site extensively, recently adding a significant emphasis on user-generated content.
Countries
Categories
Site Features
Tour
SuperPages Home Page. There is a strong call for personalization and customization.
SuperPages Results Page (in response to a specific business query). Why this doesn't go straight to the listing page if only one result is returned is unclear. Save, Send, and Compare are presented as options.
Super Pages business landing page. Notice the addition of user-generated content (Reviews and Photos) along with business-generated content (Business Info, Business Blog).
Here's the Ratings and Reviews section. Simple and clean. Includes writing tips and direct link to review guideline policies.
Here's my Personalized directory. The business listings was saved to here from the landing page. My review is not connected up to this listing..
You can share either via cell phone or email. A pop-up window appears to send an SMS message to a cell phone. Strangely, you have to pick the wireless carrier.
The registration process is a bit heavy. Why the challenge-response is necessary for additional security when standard practice of sending an email with a link to a new password page is well-defined.
The classic IYP Disambiguation page. The distinction between Sushi Bars, Restaurants, and Japanese Restaurants is lost on the average consumer. Of course, only having Fish & Seafood Retail as a choice is better than also asking if the consumer meant Fish & Seafood Wholesale.
This is a distance-sorted results page for Super Pages for the general 'Sushi' query in 80210 ZIP code. The results are atrocious, not even showing the Sushi Den - the most popular Sushi restaurant in all of Denver let alone 80210.
SuperPages Compare page. Sparse as any compare page typically will be. Distinction between Products and Services and Specialties is unclear. Why Specialties is buried at the bottom after Languages (presumably spoken) and Certifications is unclear.
Many SuperPages mobile options from sending a listing via SMS to your mobile phone from the web site to sending more robust text messages with additional information such as movie listings, to downloading a Mobile 2.0 application on your mobile phone.
City Landing Pages from SuperPages. In addition to exposing YP content, provides weather, driving information, WIFI hotspots, and tag-oriented searches.